There are Two Common Approaches to Video Coaching in Business
There are usually two approaches to video coaching in the entrepreneurial space. And I do it differently than either of those.
1) They're usually coming from this background of being a spokesperson or a host, which is excellent. IF you are being a spokesperson or host for someone else's company; this is really similar to when I do an industrial or a commercial for someone else's brand. They hire me, as an outsider, as an actress, to represent them and their message.
But if you're building your OWN personal brand, your own social media, your media training and interviews for you for your company, your product, your service, your solution, then YOU are at the forefront of the brand. You are the talent. You are the on-camera, on-screen persona that has to show up in a way that owns your story.
Owns the authenticity of the message versus showing up and being able to present enthusiasm for...