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Don't blend in…

Instead, be marvelously, unmistakably – you.

It’s not a personal brand without personality.
It’s not a beloved brand without identity.

 

The ‘Up-Brand’

As an Anthropologist, Artist, and Author I take a thoughtful, cultural and human approach to your business.

Together, we refine your brand to stand out for the right reasons and scale your growth strategically, with authenticity and precision.

Find the Service That Fits Your Needs

Did you know an anthropologist
invented Go-Gurt?

They studied suburban families and realized they needed a fast, health-conscious food their kids would actually eat, either for breakfast, after school, or out on the go, even while skateboarding.

It’s about finding market fit and crafting the message that fills in the gap. 

With my approach we unearth deeper insights into the essence of your brand and your buyers through the observational and story-telling methods found in ethnography.

We discover what’s missing for your ideal audience and position your brand as the solution they’ve been seeking. 

 

 

 

 

 

Your Message, Artfully Distilled

Which stands out to you more?

“Fresh fish daily” or “Tomorrow's Fish are still in the Sea”

I saw the latter while living in England, and after months of seeing ‘fresh fish’ signs, it jumped out at me like the fish itself. 

That’s what I help you do. Jump out of the Sea.


We do this in two ways: Branding and Marketing

NICE TO MEET YOU

Hello! I’m Kellsie,

With 8+ years as a Marketing and Branding Consultant, I thrive on ROI and conversion metrics. Combined with the Anthropologist’s guide to branding and my signature 3X Distill + Refine process, we get to the core of your message and make it sing.

Client Testimonials

"Do you want your business to succeed? This is how you do that. It's A-Z" 

- Madison Stratford, Vignette Artists

"Working with Kellsie is a no-brainer" 

 

- Chris Harder, For the Love of Money

"She's just delivered so much more value than I what I was expecting as well...I'm so grateful to her for this experience"

- Julia Baldwin Taylor, Aligned Adventure

So, What really is Branding?

Imagine this: Nike opens a hotel in downtown LA. Without any details, you can probably picture it—a high-tech, modern space with sleek, white interiors, soaring ceilings, and large windows. Staff in trendy athleisure gear greet you in the lobby with tablets in hand. The atmosphere? Athletic, chic, and unmistakably Nike. 

Now, think of the largest hotel chain in the world—Marriott. It’s fairly comfortable, consistent, and approachable, found almost everywhere at an affordable price point. But what if Marriott decided to create a shoe? You might envision something reliable, practical, maybe even orthopedic-looking. Would people go out of their way to buy a Marriot shoe? Probably not. Would people go out of their way to stay in the Nike hotel? Yes.

That is the power of branding.

Refined.
Insightful.
Distinguished.

Next, Bringing your Brand to Market

Once we’ve uncovered your brand’s core identity—the label we’d wrap around you like a bottle—it’s time to position you on the right shelf, in the ideal aisle, at the perfect price point, in front of the right audience.

Through meaningful 'wordsmithing', we Distill + Refine your message until it resonates deeply and compels your audience to stop, take notice, and choose you over their many options. Aligning your brand’s reputation, communication, and visual appeal to work seamlessly together.

Branding: We define the essence of your brand—its purpose, personality, and identity—ensuring it speaks to your audience’s values.

Marketing: We develop strategies that don’t just capture attention but build lasting connections and a loyal following.

Are you ready to bring your brand’s story to life?

I help in three ways

VIP Buffet

Anything from this menu can be ordered for a 3-day turnaround for a complete done-for-you VIP experience. Extremely limited availability.

The Up-Brand

Here we have a Medium and Large size branding package to fit your needs and situation to create a new or fresh and refined brand.

Long-term Growth and Support

Retainer services for Chief Marketing Officer consulting and deliverables in 90 day increments.

Find Your Perfect Solution Now