Two weeks ago I was at one of my favorite places in the world - The Broadmoor Resort - and a random guy my age, walked by me and said "I really like your hat, it suits you!" with a genuine smile and it totally made my day! I thought that was such an intriguing compliment. This guy doesn't know me, how would he know if it suits me or not. 🤷♀️ It's actually a borrowed hat from my mom-in-law.
BUT it totally does suit me!
The hat perfectly matched my vibe, outfit, energy, and environment and that's what energetic-based branding does. People ask me all the time what to wear, how to do their hair or make-up for their videos, what their backdrop should be, etc. And the answer can be frustrating because, yes there are best practices to follow that will help you out, but it all really just comes down to you BEING more of YOU.
Your vibe - your energy sets the tone more than anything else, all the other things stem from that. When you start behaving as the authentic, unapologetic, leader version of you, that's magnetic, that's when people can FEEL your presence. That's magic.
In business, here online, that's stepping into the digital CEO version of yourself and showing up as that powerful you.
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